Privacy Policy

Welcome to the Fan Plan (the “Company”, or “we”, or “us”) website (“Platform”). Please read below to learn how we collect, protect, and use your data when you interact with us through this Platform.

Personal Information We Collect
We collect Personal Information (information which can be used to identify an individual) such as:

  • Name
  • Contact information (such as email, phone, and mailing address)
  • Favorite team information

We may collect Personal Information when you choose to provide it to us through the Platform, as well as through other sources, such as joint marketing partners, social media platforms, from people with whom you are friends or otherwise connected on social media platforms, and from other third parties.

Other Information We Collect
We may collect information about your use of the Platform such as:

  • How you use the platform
  • IP address and information about the device you use to access the Platform, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Platform (such as the application) you are using
  • Your location, if you are using a Platform mobile application. You will be asked if you want us to collect your location information before we do so.

We also collect or compile other information about you (such as enrollment numbers or demographic group information) on an aggregated and de-identified basis. We may use or share any other information with third parties for any lawful purpose.

Use of Cookies
We use certain tools to collect information about you while browsing our website. These tools use cookies which are small text files that are stored on your computer’s hard drive. The cookies are used, among other things, to improve website performance, to provide you with customized viewing options, to compile statistical reports on website activity, or for security purposes. We also use cookies to recognize you as a previous visitor of our website or to pre-populate website forms. Such information may be disclosed to third parties to provide any of the activities mentioned above on behalf of us.

To find out more about cookies, including browser-specific instructions on how to restrict or block cookies, go to Remember, though, without cookies, you may not be able to take full advantage of all of our website features.

How We Use Personal Information

We primarily use this information to provide the Platform and related features to you and to:

  • Fulfill your requests and respond to your questions
  • Send administrative information to you, such as changes to our terms, conditions, and policies.
  • Administer promotions or contests in which you choose to participate
  • Facilitate social sharing functionality
  • Analyze and monitor Platform usage and to make improvements
  • Help secure the Platform, prevent fraud and enforce our policies
  • Personalize our Platforms for you
  • Contact you about other Fan Plan products or those of our affiliates or other third parties, if you agree
  • Perform other activities with your consent
  • Provide “send to friend” type functionality on the Platform
  • Conduct data analysis, audits, develop new products, identifying usage trends, determining the effectiveness of our promotional campaigns, and operating and expanding our business activities.

How We Share Personal Information

We will only share Personal Information collected through the Platform as described in this policy, unless we provide you with choices. Specifically, we may share your Personal Information:

  • With companies and vendors that help us to operate our business by providing services such as website hosting, data analysis, information technology and related infrastructure provision, customer service, email delivery, auditing, and other similar services.
  • With third parties sponsors of promotions or contests in which you choose to participate
  • To comply with law or other legal obligations such as responding to subpoenas, including laws and other legal obligations outside your country of residence
  • To respond to requests from public and government authorities including public and government authorities outside your country of residence
  • To protect our rights, operations, or property, or that of our users
  • To investigate, prevent, or take action regarding potential or suspected illegal activities, fraud, threats to the personal safety of any person, or violations of the Platform’s terms and conditions
  • With other companies that are owned by Ally Sports Group, Inc. as allowed by law. Ally Sports Group, Inc. is the full business name of Fan Plan and the party responsible for the management of the jointly-used Personal Information.
  • With a purchaser of Ally Sports Group, Inc./Fan Plan (or the majority of its assets), a merger, or internal acquisition.
  • With your consent

Please note that any information you post to public areas of a Platform such as on our social media pages may be seen by other visitors.

Your Choices

You can choose not to provide us Personal Information when you use the Platform. However if the information request is not identified as optional and you choose to not provide required Personal information, then you may not be able to use the features of the Platform.

You can opt out of receiving promotional email from a Platform managed by Fan Plan by following the unsubscribe link in those email messages. You can opt out of receiving SMS text messages from Fan Plan by replying STOP to any message.

Third-Party Tracking

We may use third parties to serve advertisements that may be of interest to you, based on information that it has collected about your use of our website and third-party websites. To do so, these companies may place or recognize a unique cookie on your browser (including through the use of pixel tags). To learn more about this practice and your choices in connection with it, please visit

You can configure your browser to reject cookies, or to notify you when a cookie is set. However, if you reject cookies, the Platform may not operate properly.

How You Can Access Or Edit Your Personal Information

Our Platform allows you to review and edit Personal Information that you entered. You may also contact us at the email address at the bottom of this policy to request access to or that we update or correct the Personal Information collected by our Platform. Please note that, consistent with local law, Fan Plan may retain your Personal Information for auditing purposes, to troubleshoot problems, assist with investigations, enforce our policies, or comply with legal requirements. Please note that we are not responsible for permitting you to review or for updating or deleting Personal Information that you provide to a third party, including any app, social media platform, or wireless service provider.

How We Protect Your Personal Information

Fan Plan uses security technologies including firewalls and Secure Socket Layers to help protect the Personal Information we collect from you through the Platform. Our policies restrict access to Personal Information to those employees and service providers who need to know the information in order to provide you the Fan Plan services that you use. We maintain physical, electronic, and procedural safeguards to protect Personal Information.

Linked Services

This privacy policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or service to which the Platform links. The inclusion of a link on the Platform does not imply endorsement of the linked site or service by Fan Plan.

Please note that we are not responsible for the collection, usage, and disclosure policies and practices (including the data security practices) of other organizations, including any Personal Information you disclose to other organizations through or in connection with our Platform.

Changes To This Privacy Policy

We may change this privacy policy at any time by posting an updated privacy policy.

Retention Period

We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this policy unless a longer retention period is required or permitted by law.

Use Of The Platform By Minors

The Platform is not directed to individuals under the age of thirteen (13), and we request that these individuals do not provide Personal Information through the Platform.

Sensitive Information

We ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background, or trade union membership) on or through the Platform.

If you have questions, comments, or concerns about our privacy practices, please email us at or write to us at: Fan Plan, Attn: Customer Service, 433 E. Las Colinas Blvd., Suite 1130, Irving, TX 75039.